Case Studies

Elite Island Resorts

Company Profile

An impressive collection of unique beachfront resorts provides the best variety in Caribbean holidays. From the islands of Tortola in the British Virgin Islands, Antigua, steeped in history, lush and tropical St. Lucia, or Palm Island; a private island paradise in the Grenadines. The Group's range of spectacular Caribbean beach resorts has everything todays traveller desires, from superior luxury to comfortable budget options.

What they wanted:

Elite Island Resorts requirement was to streamline the reservations processes between the UK and US sales offices. The company required seamless realtime reservations which synced bookings internationally. The requirement was also to maximise online connectivity with all UK Tour Operators and online travel agencies.The Group also required us to create an environment for which traditional interline bookings could be taken online.

What Centrium Systems delivered:

Centrium Systems delivered a unifying XML solution with the flexibility in all aspects to maintain everyday operations as separate businesses, incorporating separate Online Booking systems for each Hotel. The system allowed XML connectivity for its major partners in addition to allowing Travel Agents and Tour Operators the facility to book online via an agent online booking engine In addition, a separate module was created to allow interline bookings to be made online with specific user codes and access for varied rate distribution at

BA Holidays logo

Company Profile

The world's favourite airline has a large and growing holidays division offering holidays ranging from city breaks in the UK and around the world to family holidays near famous attractions or relaxing beach holidays in exotic locales. The company offers flight and hotel packages in over 600 destinations. As part of their ongoing expansion into new markets and growth of existing ones, British airways Holidays is rapidly expanding its portfolio in the Caribbean.

What they wanted:

British Airways Holidays requirement was to increase their Caribbean holiday sales with Elite Island Resorts. Specifically they required a system which allowed both hotel inventory and special offers to be updated realtime and which offered online booking via XML, with the potential to significantly increase bookings and improve business efficiencies.

What Centrium Systems delivered:

Centrium Systems delivered a unifying XML solution which allowed Elite Island Resorts to connect to British Airways Holidays via a ‘seamless’ connection process. The solution enabled the transfer of data and application of business rules for rates, availability and reservations data between hotel property management, central reservation and distributor systems, regardless of the type or age of the technology.

The core connectivity platform gave Elite Island Resorts a single point-of-control to precisely manage the distribution and translation of their product information to British Airways Holidays.

Centrium Systems and its partners provided a broad and exceptionally high reliability interface between the hotel and Tour Operator, in addition to addressing and managing the messaging and business logic discrepancies inherent to connecting multiple supplier systems to multiple distribution systems.

The platform supports all rate types, all inventory types, policies and restrictions, enabling Elite Island Resorts to manage their sales strategy down to the rate plan and room type level. All of this helps to ensure rate parity and best-rate guarantees.

"We’re very excited about this major innovation and collaboration with Elite Island Resorts and the UK team at Resort Marketing International.  A direct connection to the hotel's reservation system will give us real time pricing and  availability in their resorts which are most popular in the Caribbean, and  comes  at  the  optimum  time  as  our  market  share in the Caribbean continues to grow"

Claire Bentley, Managing Director, British Airways Holidays


Company Profile

Established in 2005 as a UK based Tour Operator, Travelday brings the very best prices, availability and customer services to the leisure, corporate and trade markets, through various trading names.

Travelday focusses on the delivery of high quality online booking facilities with the backup of UK based call centres. With the independent traveler becoming ever more confident, the company is well placed to provide hotel-only through to a full package holiday, all available via on-line booking.

What they wanted:

Travelday's requirements were to increase production and sales with Resort Marketing International for all the hotels featured by them. As a growing business they were seeking a way to streamline their booking and pricing processes shifting from a manual environment to an automated online system.

What Centrium Systems delivered:

Centrium Systems delivered an XML solution, which was integrated within 7 days, providing Travelday with access to realtime rates and availability allowing their resevations team to quote instantly both over the telephone and online. In addition, an online booking engine was created at which allowed them to book instantly for manual bookings. The connectivity between the systems has delivered a sales increase of more than 100%.


Resort Marketing International has signed up another leading travel company, Letsgo2, to its XML system, Centrium for Elite Island Resort bookings.

Centrium will significantly increase speed to market for bookings in the group’s properties in Barbados (The Club Barbados Resort & Spa), Antigua (St James’s Club & Villas, Verandah Resort & Spa and Galley Bay), St Lucia (St James’s Club Morgan Bay), The Grenadines (Palm Island) and the British Virgin Islands (Long Bay Beach Club).

Letsgo2 Managing Director, Ed Laycock said: "We are delighted to have live access to the full range of resort product, which enables us to grow our business further by offering the very best deals for our customers and gives Letsgo2 complete efficiency and confidence when selling what are amongst our most popular properties".

Paula Whitehead, European Managing Director, Resort Marketing International said:"We are incredibly proud to have created this innovative system that supports our trade partners and increases speed to market for their customers when booking Elite Island Resorts. We're excited to grow bookings with Letsgo2".